After getting tired of models’ “egos,” a modelling agency made an AI influencer that can make up to $11,000 a month.

The reason why a modelling business in Barcelona switched from using real people to using AI has been made public.

A modelling firm talked about why it made an AI influencer instead of hiring real people.

It looks like tech companies and adult film companies aren’t the only ones using AI. Now a modelling agency has joined the group.

The Clueless, which is based in Barcelona and was started by Rubén Cruz in 2023, has turned to AI to make its business run more smoothly and make it more successful.

After having trouble getting clients and many project delays and cancellations, Cruz realised that he needed to make a big change.

“When we looked at how we were working, we saw that a lot of projects were being pushed back or cancelled because of things we couldn’t control.”

“Most of the time, it was the influencer or model’s fault and not the design,” he told EuroNews.Next.

Because of this, the agency chose not to use real models and influencers and instead made AI versions of them.

They have made two AI models so far. Their names are Aitana Lopez and Maia Lima.

Lopez is made up to be a 25-year-old woman from Barcelona. She is described as a “strong and determined woman, independent in her actions and generous in her willingness to help others.”

The firm doesn’t stop there; on their website, they’ve written a long bio about Lopez that includes her star sign and the things she loves.

This business move has worked out well for The Clueless. Europe News.According to Next, Lopez makes about $3,000 a month on average, but sometimes makes as much as $11,000.

How does an AI model make this much money, though?

Lopez has become the face of a brand of sports supplements and makes around $1,000 per ad.

She also has a Fanvue account, which is a site like OnlyFans.

There are also over 100,000 people who follow Lopez on Instagram, and many of them don’t know she’s not real.

Cruz told a strange story: a “well-known Latin American actor” even tried to ask her to go on a date.

“We learned in the first month that people follow lives, not pictures. We had to make her a little more real so that people could connect to her even though she isn’t real.

“We had to tell a story,” Cruz explained, explaining how they planned to make Lopez believable.

Cruz says that “a lot of thought” went into making this AI model, and it “definitely paid off.”

He was happy that he wasn’t having to rely on human models anymore, which can be unexpected and difficult.

“We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing.”

Cruz said that brands have liked this new way of doing things, and some have even asked for their own personalised AI models to show their values without the problems that come with using human models.

There’s more to The Clueless’ website than just calling it a “AI modelling agency.”

They call themselves “visionaries on a mission to redefine the world of influencers,” with the goal to “transcend the conventional realm of modelling and lead the way in influencing, ushering in a new era characterised by authenticity, impact, and deep meaning.”

What do you think about this new direction for the modelling business?